NEOON

Un nuevo concepto de ocio modular, diseñado para ser replicado en cualquier parte, con una estética retro-futurista que atrae a todas las generaciones.

El grupo Al Hokair, líder de turismo y ocio en Oriente Medio, nos propuso desarrollar un nuevo modelo de ocio escalable y replicable a distintas localizaciones, y con una propuesta de valor diferenciada de sus competidores y a medida de los usuarios.

Cliente

Al Hokair Group

Sector

Entretenimiento

Ámbito

Branding

Diseño de espacios

Diseño de servicios

El sector del ocio ha vivido durante la última década un boom propiciado por las innovaciones tecnológicas, el abaratamiento de los costes y los nuevos hábitos de consumo.

Proceso

Escogimos UBBO en Lisboa como el lugar idóneo para acoger este primer nuevo espacio.

En Lisboa existe una oferta de ocio asentada y diversa. En un marco tan competitivo, analizamos la oferta de ocio a nivel local y global con el objetivo de definir oportunidades.

Escape Room

Virtual Reality

Cinema

Paintball

Children's Park

Bowling

Climbing wall

El ocio en Lisboa

Usuarios Neoon

Usuarios Neoon

Conclusiones Análisis psico-social

Para comprender los factores de éxito de los mismos, atendimos a las tendencias, los hábitos de consumo y sus necesidades.

De este forma concluimos la necesidad de ofrecer un espacio en el que coexistieran distintas formas de ocio, así como la necesidad de segmentar el local de acuerdo a la edad de los más pequeños, adaptando cada una de las atracciones a las etapas del juego.

evolución

Adaptar el entorno a la edad de sus usuarios a través de juegos y actividades a su medida.

imaginación

Construir sobre la visión utópica de los niños durante su pubertad, sus sueños y metas.

autoestima

Presentar las actividades como retos asequibles que refuerzan a los jóvenes y otorgan prestigio y superación.

ídolos

Sus referentes juegan un papel fundamental sobre los hábitos de consumo de los adolescentes.

Personas + journeys

Estos hallazgos nos sirvieron para definir el perfil de los usuarios así como su entorno.

Los hallazgos sostienen la propuesta de valor y los principios de diseño de NEOON. Además, nos permiten validar hipótesis referentes tanto a las atracciones como al propio modelo de negocio.

User journey

User journey

Desde el modelo de negocio a cada detalle del diseño del espacio como los propios materiales, todo forma parte de la experiencia.

Un espacio inmersivo con infinitas formas de ocio, que te transporta a un universo desconocido, y muy instagrameable.

@emilesouza__ Neoon✨ #portugal🇵🇹 #neoon #lisboa #subwaysurfers #eurovision #aesthetic ♬ Goosebumps x Gotta Feeling - Tio 😇
@social_animals Ubbo #WeAreSocialAnimals #Neoon #games #gaming #gamer #games #gameplay #agency #video #content #contentcreator ♬ som original - Social Animals
@miilatcm foquem nas pessoas no fundo hahaha #foryou #neoon ♬ original sound - Stan :)
@dianocasb O novo espaço de lazer de Lisboa 🤞🏻✨ #neoon #ubbo #fyp #foryou #game #gameroom #bolling #escaperoom #review #lisboa ♬ Don't Be Shy - Tiësto & Karol G

NEOON

Un local de ocio donde conviven atracciones innovadoras con clásicos reimaginados, y donde cubrimos las necesidades de un target extenso.

Un espacio que innova en las formas de ocio convencionales sostenidas en la aventura, el deporte y la adrenalina, acercando a generaciones a una temática retro-futurista, situando a los usuarios en un tiempo y lugar indeterminado y versátil.

Platea

Ver el siguiente proyecto

Si tienes un proyecto

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