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Carbon neutral world by NSHD
We developed the global sustainability strategy - carbon neutral world - of Nippon Sanso Holdings
A thoughtful strategy that brings a new era to the holding, which for the first time involves all the members of the group who are present in 31 countries to communicate the same message of sustainability and with it, redefining the company's DNA for its long-term mission in the industry.
Mitsubishi
Nippon Sanso Holdings
Sustainability and technology
We researched the experience of the company in its 4 geographical centers: Japan, the United States, Europe and Asia/Oceania.
GRAND designed and facilitated the strategy, in which all interested parties participated in order to gather the necessary knowledge to understand the workings of the holding company; as fourth largest supplier of industrial and medical gases that operates worldwide.
An in-depth investigation with stakeholders from all over the world.
What are the main objectives? How will we measure success? To whom is it directed? How should the journey be? These were some of the questions we needed to answer in order to have an overview of what the strategy and the global campaign needed to encompass, keeping in mind the holding company’s expectations for now and in 2050.
The essence of all the technologies and the strategy itself.
We organised the catalog using services and technologies of the present as well as the future to create the structure and meaning of the strategy. Condensing them into 5 metaphorical pillars which express the natural processes, so as to avoid talking about specific technologies which could become outdated.
Carbon neutral world involves all the technologies and services that NSHD can offer now and in the future.
The concept and the claim are based on the union of the holding company with the purpose of making a global campaign that aligns the 31 countries where it is present. A world of possibilities and carbon neutral options that we should embrace in order to improve the planet.
Reducing CO₂ emissions for the future is vital for today’s generation.
3D Quality visuals to evoke sustainability and timeless technology.
Glass has the ability to refract, reflect and transmit light from a immaculate, carbon-neutral future. A lens through which one can see the world as we imagine it. This material is present in all the elements of the campaign, the web and other visual elements, such as the explanatory videos for each sector.
We created a website based on contemporary and futuristic imaginary, far from the norm of the industrial sector.
For carbon neutrality we used a didactic communication style by providing data that justifies the steps towards the goal of a society without carbon emissions in 2050, all while trying to avoid technicalities. The carbon neutral world website transmits a global message that has an impact on customers, potential investors and also employees, who see that the future depends on caring for the planet.
Scrollytelling on a journey towards a carbon neutral world.
The layers of information were designed like the actual layers of the atmosphere, creating a metaphor to showcase how NSHD produces solutions for the real world, attracting new potential customers from the most abstract to the most concrete, but without ceasing to be timeless.
A video spot that metaphorically shows how technologies work to reduce the carbon footprint.
The video spot represents the technologies with which NSHD helps its clients through analogies that mix processes which are present in nature with said technology. A revolutionary and unusual language for a sector accustomed to more predictable forms of communication.
Using animated CGI, we go through different rooms of a spaceship from the future, where each room represents a pillar and has its unique environment. The sound design was specifically composed creating an atmospheric sensation that accompanies the viewer through the journey.
With this global strategy we help one of the biggest gas companies in the world to meet the sustainability goals for 2050, getting closer to the future.
