Extreme Park

Al Hokair, a leader in the Middle East with more than 75 leisure and entertainment centers in Saudi Arabia, chose us to open its first leisure space in Europe.

Shopping trends are changing and this means that shopping centers need to stop limiting themselves to retail to start betting on leisure.

Client

Al Hokair Group

Industry

Leisure and restoration

Areas
Branding
Service design
Spatial design
Are there any leisure options for adults? What alternatives exist to entertain and get into shape, besides the typical gyms?
  • Puerta Venecia
  • Extreme Trampolin Park intu Puerto Venecia
Process

Our research marked a path that was closer to the new sports trends than to the language of the playground.

We designed a relevant concept that adds value to the actual brand, creating memorable experiences for its customers and satisfying the unmeet needs of the shopping center in which is located, as well as the group of the nearby shops and restaurants, increasing the value of the area.

diagram
diagram
  • user journey
  • benchmarking
  • user personas
  • strategy trampoline park
  • average customers
  • benchmarking trampoline parks
  • user interaction
  • design principles
active

competitive and challenging, we like to improve and challenge ourselves

urban

inspired by parkour and city culture in general

cross-generational

it is aimed at athletes, but also children looking for fun or families and friends

safe

because the fun ends if there is any risk

Conclusions of the psychological analysis

After this research focused on potential users, we found inspiration in parkour and urban culture.

The visual codes and messages sent by the brand had to be as fresh and daring as its customers. Even when the brand addresses children, it treats them like adults. To evoke activity and jumping, but also the flexibility of different ways of entertaining.

  • calcetines
  • pulsera
  • poster
  • trampoline park
  • interfaz
  • flyer trampoline park
  • invitación cumpleaños
  • folleto
Extreme park

The future of leisure is active.

In Europe, we created an active leisure park concept that transcends trampolines and reinvents urban sport in a safe and comfortable way.

  • cumpleaños
  • extreme park zaragoza
  • pulsera
  • realidad virtual

In the next year, another 10 centers are expected to open in Spain and Portugal, and by 2022, it is preparing its expansion to the rest of Europe.

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