We are a strategic design studio. We create services, from digital products to spaces, through human-centred research and innovation.
Platea
We defined from scratch the value proposition of the space, its management model and the visual and brand identity of the most important restoration complex in Spain.
Platea is the largest gastronomic leisure center in Europe. 6000m² in the heart of Madrid with an investment of more than 60,000,000€ that was launched without a realistic return plan.
Platea Madrid
We redesigned the space offer and the management model of each one of the Platea stores.
Investigating through co-creation workshops with the different partners of the project, we looked into desirable services, products and experiences that a space with these characteristics needed.
For this, we not only attended to the needs of the stakeholders involved in the project, but also to the city map itself and the characteristics of its location and target.
After this, we analyzed the booming sector of the gourmet markets.
We empathized with the values
One of the key conclusions of this process was to determine Platea’s “Design Principles”: a guide that would helped us making decisions based on the set of experiences that shape the brand.
Since its opening, more than ten million people have been in Platea.
Some of the highest representatives of the Spanish avant-garde, such as the Michelin starred Pepe Solla, Paco Roncero, Marcos Morán, Ramón Freixa and Ricard Camarena. A space that adapts to the needs of each individual or corporate client, having already been chosen by major brands such as Mercedes-Benz, Master Card or Twitter.
Platea has become one of the flagships of national and international gastronomy.
