Somos un estudio de diseño estratégico. Desarrollamos servicios, desde productos digitales a espacios, a través de la investigación centrada en las personas y la innovación.

Banco Sabadell

We take on the challenge of redefining their digital strategy, designing the bank's new corporate website and helping them take the last step in the global transformation of the brand.

Banco Sabadell is the fifth largest private capital banking group in Spain. It sought to redefine its online presence, from its corporate digital strategy, to new web 2.0 tools and actions linked to sponsorships.

Client

Banco Sabadell

Area

Scope
Branding
Digital transformation
UX/UI
From the private client, the investor who accesses the group's website to consult their actions or the journalist who needs information about the results of this quarter, to the tennis lover who does not miss the Barcelona Open Banc Sabadell.
Process

We bring digital transformation to Banc Sabadell by creating different points of contact with the client.

A new website for the Banc Sabadell Group, a digital press room, the smartphone applications for the tennis tournament or interactive elements to stimulate the conversation on social networks with the bank, were some of the concepts that we prototyped, validated with real users and implemented.

UX workshop
corporative website architecture
design thinking
  • SWAT Analysis
  • Business model canvas
  • Brand identity
  • Value proposition
  • Co-creation workshop
  • Service design
  • User personas
  • Customer persona
Inspiration

We propose a contemporary, intelligent and flexible visual system for digital media.

Inspired by the bank’s own image, the work of Mario Eskenazi, as well as the resounding contrast between typography and photo of the bank’s campaigns.

Mario Eskenazi
System

We develop a modular system that makes information more accessible.

We simplify the information, transmitting the brand image. We diversify the online presence of the banking group, approaching users previously not considered, as journalists or investors.

We redefined the presence of the 5th Spanish bank.

Colombia Government

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