Banco Sabadell is the fifth largest private capital banking group in Spain. It sought to redefine its online presence, from its corporate digital strategy, to new web 2.0 tools and actions linked to sponsorships.
Banco Sabadell
A new website for the Banc Sabadell Group, a digital press room, the smartphone applications for the tennis tournament or interactive elements to stimulate the conversation on social networks with the bank, were some of the concepts that we prototyped, validated with real users and implemented.
Inspired by the bank’s own image, the work of Mario Eskenazi, as well as the resounding contrast between typography and photo of the bank’s campaigns.
We simplify the information, transmitting the brand image. We diversify the online presence of the banking group, approaching users previously not considered, as journalists or investors.
We redefined the presence of the 5th Spanish bank.