EMBOLD Quiz Touchscreen – Boston Scientific

The brief was pretty clear: GRAND should design an experience that would draw in interventional radiologists with packed schedules and little time to spare, and give them a real reason to stay and learn more about EMBOLD. The challenge wasn’t just getting them to stop. It was getting a highly specialised audience to engage, stay engaged, and leave knowing more than when they arrived. The solution had to be dynamic, engaging and directly relevant to their clinical practice.

Before designing anything, we immersed ourselves in the EMBOLD system. Technical documentation, client meetings, complex clinical terminology and the time needed to truly understand the differences between the three variants were our Rosetta Stone. A long and demanding process, but a necessary one. We didn’t want to start building without first understanding the full scope of what we were dealing with. From that knowledge, we built a prototype the client could explore, question and refine before moving into development. Every review phase was there for a reason: to make sure the final result met their expectations and ours.

The result was a fully developed Touchscreen Quiz for the stand’s interactive display. Architecture, interface and content logic designed from scratch. The questions, selected randomly in each session, were designed to leave every specialist with something stuck in their head. That moment was the natural opening for the Boston Scientific team to take the conversation from there, going deeper into EMBOLD’s three variants and their clinical applications.

Once the congress was over, we identified an opportunity to go further. The registration and export system we added documented every session: which questions were missed most, which variant raised the most doubts, how many specialists completed the experience. All that post-congress analysis became both an activation tool and a real source of intelligence on the market’s clinical knowledge.

Something nobody had asked for, but the data knocked on our door.
So we opened it.